Rita Sorrentino

ICONIC | FLAWLESS | VISIONARY

Rita’s career began with the esteemed mentorship of Estee Lauder, whose values deeply influenced her belief that confidence breeds beauty—a philosophy that continues to inspire Rita’s work today.

Early on, while at Chanel, Rita was personally selected by Guy Lento, International Director of Beaute and Fragrances, to bring her expertise to exclusive events such as beauty master classes, high-profile runway shows, and Chanel boutique openings. She has provided expert makeup services for magazine covers, celebrity television appearances, and weddings, always with a focus on making her clients feel radiant and self-assured. Over the past decade, Rita refined her craft at Neiman Marcus and Saks Fifth Avenue in Boston, where she achieved the prestigious title of “Premiere Beauty Specialist,” further establishing her reputation as a sought-after talent.

Rita’s dynamic personality and signature style have made her the go-to makeup artist for photographers, brides, international clients, celebrities, and political figures. As the Official Makeup Artist and Sponsor for Miss Massachusetts USA, Miss New Hampshire USA, and Miss Maine USA, she creates exclusive pageant looks for titleholders and contestants who travel from across the country to work with her.

Boston Magazine captured Rita’s essence perfectly in their Best of Boston 2000 issue, stating, “Leave it to Chanel: The company renowned for staying ahead of the fashion pack is once again leading the way… Schedule a makeover with Rita Sorrentino, your premiere destination makeup artist, who excels at translating runway looks into reality.

When you want to look and feel your absolute best, trust Rita Sorrentino—a master destination makeup artist with a remarkable ability to bring out each woman’s unique beauty.