With over 35 years experience, Rita Sorrentino is one of the most highly regarded makeup artists in New England. Whether she is called upon to create a signature look for a client, lead a Beauty Master Class or travel globally for Paris and New York Fashion Week – including the prestigious Chanel runway shows – Rita’s warm disposition and keen eye to bring out a woman’s individual beauty has made her indispensable to clients, art directors, editors and celebrities alike. Personally mentored and trained by Estee Lauder at the beginning of her career, Ms. Lauder’s ideals shaped and continually inspire Rita’s work and belief that confidence breeds beauty. Rita says, ‘nothing fulfills me more than when a client feels her absolute best as I get to see her at her happiest and most confident level’.

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Early on in her career at Chanel she was chosen by Guy Lento, the International Director of Beaute and Fragrances, to travel the globe and work on exclusive events such as Beaute master classes and lessons, Paris Fashion Week, New York Fashion Week, Chanel runway shows, Chanel boutique openings, and providing expert makeup for magazine covers, celebrity television appearances, and celebrity weddings. The last 10 years with Chanel were spent at Neiman Marcus and Saks Fifth Avenue in Boston where she continued to perfect her craft and earned the esteemed title of “Premiere Beaute Specialistee” making her work and expertise even more sought after. Rita’s dynamic and welcoming personality, along with her signature style has made her the master makeup artist to go to for many photographers, brides, international clientele, celebrities, political dignitaries and everyone in between. She is the Official Makeup Artist and Sponsor for Miss Massachusetts USA, Miss New Hampshire USA, and Miss Maine USA. Pageant title winners and hopeful contestants across the country travel to meet with Rita for their exclusive pageant look, private lessons, products and tools. Women seek Rita when they want to look and feel their absolute best and Boston Magazine hit the nail on the head stating in their annual Best of Boston 2000 issue, “Leave it to Chanel: The Company renowned for staying ahead of the fashion pack is once again leading the way… See for yourself: Schedule a makeover with Rita Sorrentino, Chanel’s traveling makeup artist, who is excellent at translating runway looks into reality.”


The Rita Sorrentino Makeup Studio exclusively uses and sells products by Diego Dalla Palma Milano. Rita chose the Diego Dalla Palma Group (DDP Group) to partner with as their philosophies and values aligned perfectly. The DDP Group believes that every woman is a world unto herself and true beauty does not allow constraints. They both wish to free women of society’s beauty ideals, helping each woman to feel unique and beautiful beginning with themselves. The beautifully designed line embodies creativity, elegance and beauty – of which Italian products are known – and the well-edited assortment offers the possibility to create every type of look imaginable.

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